01 / Loyalty & lifecycle
Building a loyalty experience around real customer needs.
From listening and journey design to a connected, multichannel launch.
Read the storyI turn complex customer programs into clear strategies, aligned teams, and measurable growth.
I’m Claire, a Senior Account Executive who leads client partnerships and customer-engagement programs across lifecycle and loyalty marketing.
Customer understandingCross-functional alignmentThoughtful execution
Selected work
Good work. Shared momentum.
02 / Account leadership & delivery
Creating a clearer path from brief to delivery.
Aligning people, processes, and a shared way of working.
Read the story
03 / Client leadership
Bringing enterprise customer engagement together.
Client partnership and cross-functional leadership across two lines of business.
Read the storyClarity at
every step.
Good customer experiences start with understanding people. Great programs give every team a shared direction.
Listen closely
Understand people, needs, and what matters most.
Connect the dots
Turn insights into a clearer, more holistic picture.
Move together
Align teams, take action, and create meaningful progress.
A little about Claire
A thoughtful partner.
A steady hand.
I bring curiosity to the challenge and care to the way we get there.
Get to know me- The Lacek GroupSenior Account Executive2024 – present
- The Lacek GroupAccount Executive2021 – 2024
Let’s find the way forward.
Have a role or a challenge in mind? I’d love to hear about it.
Email Claire[email protected]